Our Story

After nine years of pioneering custom guided tours across Yemen, I founded Yemeni Dreams in 2002 — a time when tourism in Yemen was beginning to open up to the world. Our vision then, as it remains today, was to offer international travelers the rare chance to visit the southern Arabian Peninsula and immerse themselves in the rich roots of Arabic culture.

With over 30 years of experience in tourism, our team understands deeply what travelers are looking for — and we go above and beyond to exceed those expectations. We work closely with each client to craft tailor-made travel programs throughout the year, selecting the finest 3, 4, and 5-star hotels Yemen has to offer for a comfortable and authentic experience.

In addition to cultural tours, we are experts in:

  • Mountain treks

  • Camping expeditions

  • Desert safaris and overland journeys

Our multilingual guides are passionate tourism professionals with in-depth knowledge of Yemeni history and culture, offering insightful experiences that stay with our guests long after their journey ends.

To ensure safety and comfort, our fleet consists of modern, fully-equipped Land Cruisers, maintained to the highest standards.

🌍 Expanding Horizons

Recognizing a growing interest in unique and off-the-beaten-path destinations, Yemeni Dreams expanded its footprint in 2011 to include:

  • Ethiopia with its ancient heritage and rich Christian history

  • Djibouti known for its striking geological wonders and coasts

  • Eritrea – showcasing a blend of colonial charm and African spirit

  • Somaliland – a land of hospitality and untouched beauty

  • Kenya – offering rich safari experiences and cultural diversity

And most recently, in 2025, we proudly launched our operations in Saudi Arabia, allowing our clients to explore the hidden gems of the Kingdom — from UNESCO World Heritage sites to modern marvels — as part of our newest offering: Ark Touring

Our mission

Our mission is to consistently deliver a
quality product, friendly service and great
value that make customers confident that ARk TOURING Co. is their best choice.

our vision

Ark Touring is committed to providing our clients with
the highest level of customer service while fostering an
approach to tourism that is both culturally sensitive and
environmentally sustainable. We subscribe to the belief that
tourism should benefit both local communities and, as much
as possible, contribute to the preservation of the natural
wonders that we are privileged to visit.

Our Values

Our values are part of what make us different from other companies — and we view this as both a strength and a responsibility.

Over the past years, we’ve transformed our business, building on a heritage of more than 30 years in tourism. Our six core values have been central to that transformation and continue to guide everything we do.

✔️ Integrity in all our relationships
✔️ Respect for culture and local communities
✔️ Sustainability and care for the environment
✔️ Passion for authentic experiences
✔️ Excellence in service delivery
✔️ Innovation rooted in tradition

100+

partner

2K+

properties

10+

destinations

40K+

booking

The planning stage of any trip is exciting and in order to help make this job easier we have put some tools together that might be helpful for you before you pack your bags.

Kamal Frass

Founder

Leadership Team

Kamal Frass

Kamal Frass

GM

Abdulrahman Zabairi

Abdulrahman Zabairi

CEO

Jamal AlZomani

Jamal AlZomani

Account Manager

Adnan Al-Shibani

Adnan Al-Shibani

Director of Sales & Marketing

Mohamed Najeb

Mohamed Najeb

Order Manager

Mohamed BaAbad

Mohamed BaAbad

Marketing Manager

AlBaraa Abdullah

AlBaraa Abdullah

Reservations Manager

Abdullah Kamal

Abdullah Kamal

Tour Manager

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